Content Guide

Clear Communication

We help create clear, accessible, and consistent content that helps users understand and effectively use government services.

Core Principles

Plain Language

• Use simple, clear language
• Avoid jargon and technical terms
• Write for your audience
• Be concise and direct

Accessibility First

• Structure for screen readers
• Use clear headings and lists
• Provide alt text for images
• Ensure proper contrast

User-Centered Content

• Focus on user needs and goals
• Organize content logically
• Use familiar terms
• Test with users

Implementation

1. Content Strategy

   • Audience analysis
   • Content planning
   • Style guidelines
   • Content governance

2. Content Creation

   • Writing standards
   • Editorial process
   • Quality control
   • Version control

💡 Content Tip

Always write with your users in mind. Clear, simple language helps everyone understand your message better.

Getting Started

Next Steps

• Review our style guide
• Understand our voice and tone
• Learn accessibility best practices
• Practice user testing
• Apply SEO guidelines