SEO Guide

Search Excellence

Effective SEO ensures government services are discoverable and accessible to all users when they need them most.

Core Principles

Quality Content

• Valuable information
• Clear structure
• Regular updates
• User focus

Technical Optimization

• Clean URLs
• Fast loading
• Mobile friendly
• Secure (HTTPS)

Metadata

• Title tags
• Meta descriptions
• Header tags
• Image alt text

Best Practices

1. Content Strategy

   • Keyword research
   • Content planning
   • Regular updates
   • Quality metrics

2. Technical SEO

   • Site structure
   • XML sitemaps
   • Robots.txt
   • Canonical URLs

3. Analytics

   • Traffic monitoring
   • User behavior
   • Search performance
   • Conversion tracking

💡 SEO Tip

Focus on creating valuable content for users first. Good SEO naturally follows good content strategy.

Implementation

SEO Excellence

• Regular content audits
• Technical optimization
• Performance monitoring
• Continuous improvement