Style Guide

Writing with Purpose

Clear, consistent writing helps users understand and trust government services. Our style guide ensures we communicate effectively across all platforms.

Voice and Tone

Our Voice Is

• Authoritative but not authoritarian
• Friendly but not informal
• Direct but not bossy
• Concise but not terse

Tone Considerations

• Consider context
• Match user needs
• Adapt appropriately
• Stay consistent

Writing Guidelines

1. Plain Language

   • Use active voice
   • Write short, clear sentences
   • Use common words
   • Avoid jargon

2. Structure

   • Use clear headings
   • Keep paragraphs short
   • Use bullet points
   • Include white space

3. Formatting

   • Use consistent styles
   • Highlight key information
   • Structure content clearly
   • Make content scannable

💡 Writing Tip

Read your content aloud. If it sounds unnatural or complicated, it probably needs simplification.

Best Practices

Writing Excellence

• Write for your audience
• Be clear and concise
• Use consistent terminology
• Test with real users
• Iterate based on feedback